A. K. Saeed Perfumes

A. K. Saeed Group has developing a large multi-purpose commercial centre in the hearts of Jeddah's commercial district. and a new commercial centre is currently under construction by the project name CHINA TOWN the groups plans to embark on a diversification programmed encompassing new fields of major investment among which are Gold Market in Jizan, pharmaceutical and beverages.

China Town Project shopping centre. This project was conceptualized as follows:-The Plaza ,This grand arrival point is visualized as a pedestrians street with cafes and brasseries on a human scale in conjunction with a sense of discovery. As visitors move throughout the space, areas of relaxation are provided. Conventional Retail

Positioned close to the main residential component, the convenience retail district will provide a genuine and animated street presence. Bakeries, delicatessens, flower stalls, a fresh food market, a supermarket and cafes will offer fresh produce and a street life. Adjacent to this, convenience will be provided by chemists and newsagents. This will meet the needs of the locals and residents. Experience Retail Exciting variety of entertainment brands and leisure shopping. An attraction for locals and visitors. Bars, themed restaurants, fast foods generates a dynamic district. Lifestyle District With retail on the main street, China Town Mall can exploit important commercial frontages incorporating inspirational and inspirational shops. Concept stores, department stores, contemporary showrooms, cafes, fashion district, cosmetic shops. This will form the base for which all other retail districts can connect to and act as key magnets focal points throughout the shopping district.

The task of A. K. Saeed Contracting Division was to critique the initial design and to provide recommendations to ensure that the different components “flowed” as seamlessly as possible this maximizing retail exposure, foot-fall and expenditures. The project is on-going.