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The Group’s subsidiary companies are market leaders in several key sectors of the Kingdom’s economy and are well established in many Gulf Markets. An important objective of the group is the continued development and expansion of these companies by; further upgrading and extending product ranges and services, strengthening the manufacturing base and increasing marketing activities across the region. Success in the wider international markets is also high on the management agenda, and accelerated growth in these markets is also a key objective for the future.

The Group has invested in advanced information technology and manufacturing methods, to assist in producing even more sophisticated systems of product design, manufacturing, marketing, distribution and after sales services.

The major asset of the group is its people. The group’s dedication to its workforce, exemplified by it’s commitment to training and incentive programs for staff, have created an exciting and dynamic corporate culture that encourages each individual to realize his fullest potential.

The decision to focus on new avenues of opportunity as well as giving renewed impetus to well proven strategies and successfully established operations, has led to the creation of an independent advisory Board, encompassing A. K. Saeed Group and independent experts.

The rule of the Advisory Board is to monitor international business environments and trends, expedite the rapid implementation of new product initiatives and identity and implement better management & operational practices. The Advisory meets regularly for strategic reviews, and continues to provide valuable guidance and direction to the group.